Menu Engineering & Design - Articles

Maximize Menu Merchandising Power- Restaurants USA

The trend toward trying to appeal to all customers tastes is one that troubles Welcher. "I am disappointed and concerned by the homogenization of the American restaurant menu. Restaurants have an obligatory pasta, steak,wings, pizza and burgers," says Welcher. "They want to be something to everyone, which is a hard thing to do. I think it critically important that these restaurant find out what their market segment wants."..
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